Business to Business

What we could do together

Panini S.p.A. is the largest manufacturing company for collectible stickers and trading cards in the world and is committed to the production of high quality products based on a wide range of licensed entertainment and sports.


A key to the success of the Panini Brand has been the introduction of stickers as a powerful promotional tool thanks to Panini's ability to customize products to the needs of partners in the toy, apparel, food, beverage, confectionery, petroleum, large retailers,  restaurant and communications

The Panini product offers options such as in-packs, on-packs, dynamics give-away, loyalty programs,  redemptions, coupons, instant win premiums and much more. 


Customized Products:

º Brand logos on albums and packets 

º Exclusively designed sticker and card subsets 

º Specially created Elements (posters, inserts, etc.) 

A Partner can choose how to use the product, using the following options: 

º A guaranteed premium with every purchase 

º Randomly available, surprise premium 

º Self-liquidating premium

Available elements : die cuts, glow in the dark, embossed materials, pop ups, pull outs, glyptics, holograms. Printed on : paper, foil, glitter, pvc, textured fabrics


Panini's expansion policy has contributed to increasing distribution which has become the broadest in the industry, reaching over 3 million outlets world-wide. The Panini sticker/card packet and album has proved to be an ideal advertising and communication vehicle for partners seeking a broad consumer base. 

Each album is used for about 10 weeks and then kept for a long time. Our albums are printed and sold in thousands of copies (200,000 to 1,200,000 or more). We offer advertising space on the inside-back and outside-back covers of the albums. These covers carry the only ads in the album.

The wide range of Panini products offers several advertising space options.

Advertising spaces on standard product
Advertising spaces on customized product

What Panini can do for you 

º We can create an original and exclusive promotional project. Use subjects from our extensive library and through the use of stickers, cards and games re-edit a collection (even in an abridged form) for exclusive promotional use.

º Plan a joint initiative linking one of our collections currently available at retail to special, tailor-made gadgets available only together with your products. 

º We can also maximise the use of your own promotional activity products. 

If you are interested in any commercial partnership with Panini, please do not hesitate to contact us to discuss further details of our prospective partnership: 

º Send us an e-mail to: 

º Send a fax to +39-59-827431 

My Panini™ B2B 

My Panini™ B2B offers the opportunity to create personalized products and make exclusive promotional projects. This type of service is mainly aimed at companies that want to use stickers- with or without albums- as marketing tools during conferences, events and meetings. 

For more information, please click here